Gather and turn guest data into revenue

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The most powerful, simple, and usable customer data platform for hospitality

Instant setup

Start collecting data from your PMS, yada guest portals, captive internet, surveys, and forms in one click, minutes after signing up.

Enriched data

Yada connects and enriches data from multiple sources, ensuring that you have the best view into your guests and how to reach them

Activated by default

The Yada Data Platform activates guest data by default, driving campaigns and marketing activities as soon as data is available.

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Turn your guest data into revenue

Talk to a member of our team to learn how to start collecting, aggregating, and activating guest data today

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Guest analytics

Get the full story of each guest

Yada captures every email, phone number, booking intent, website view, message, and interaction. Then, turn all of this data into repeat bookings, better guest relationships, and independence from OTAs.

Collection at Scale: Yada has already created and enriched over 750,000 new pieces of guest contact info.

Guest 360: Fully understand each guest interaction and build relationships and repeat bookings.

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Act, grow, and win

Guest data helps you understand the past and predict the future. Know your guests deeply, anticipate their needs, and deliver campaigns that are sure to convert. With yada you can:

  • Identify and fill off-season calendar gaps.
  • Drive repeat bookings and direct revenue.
  • Personalize messages and campaigns based on guest behavior and predective analytics.

Frequently asked questions about gathering and activating guest data

What is a guest data platform?

A guest data platform brings together fragmented guest information from across your organization into one unified system. This consolidated view transforms scattered data into actionable insights that power more personalized service, streamline operations, and enhance every aspect of the guest experience.

Yada takes guest data management further by combining seamless data integration, powerful analytics, and instant activation capabilities in a platform built specifically for hospitality teams. The result is less complexity, more efficiency, and stronger connections with your guests.

What's the difference between yada and a traditional CDP?

Yada's Guest Data Platform is purpose-built for hospitality teams, featuring an intuitive interface, seamless integrations with hotel systems, and quick deployment. While traditional guest data solutions often require lengthy implementation cycles, Yada can be operational in days—delivering immediate impact on guest experiences.

Yada also maintains comprehensive guest profiles with full historical data at no additional cost, empowering properties to leverage years of stay patterns, preferences, and interactions for more meaningful personalization, targeted communications, and strategic decision-making.

How does yada handle guest data?

Yada's Guest Data Platform leverages robust infrastructure to maintain complete guest journey data across all touchpoints and interactions. This comprehensive profile system gives hospitality teams a complete view of guest behavior, preferences, and history, enabling real-time personalization, intelligent segmentation, and proactive service delivery.

With instant access to detailed guest insights, Yada helps properties unlock the full value of their guest relationships and transform data into exceptional experiences.

How does a guest data platform improve marketing performance?

By combining data unification, analytics, and activation into one integrated solution, Yada's Guest Data Platform streamlines hospitality operations and elevates service delivery. Eliminate fragmented systems and embrace unified, actionable guest data that powers personalized experiences, intelligent segmentation, and meaningful insights.

From customized guest communications to real-time service enhancements, Yada ensures every interaction creates lasting impressions.

How long will it take for met to get started with the Yada guest data platform?

Most Yada Guest Data Platform features are operational within days, requiring minimal technical expertise to get started. For more complex integrations with existing property management or booking systems, implementation timelines may vary based on your team's technical resources and infrastructure.

Do I really need a guest data platform?

If your guest data is stuck in your PMS, spreadsheets, or doesn't exist at all, this means that it's impossible to unify, activate, and preserve. Using the Yada guest data platform, you can solve all these problems.

Yada is infinitely scalabe and is designed to work with businesses of all sizes, from small short term rental hosts to large hotel groups.

What are the sources you collect data from?

We collect data from your PMS, the Yada guest portal, captive WiFi, and any imports you may want to connect to yada.