Turn your guest data into revenue
Yada’s Lists & Segments automatically unify reservation data, stay history, guest behavior, communication preferences, and property-level context—then uses AI to generate smart, ready-to-send audiences for every marketing goal.
Real Time Segments
Much like your guests, your lists aren't static spreadsheets. They're living, breathing audiences that update automatically as guest behavior evolves. When a guest books a new stay, leaves a review, or hits a spending milestone, they're instantly added or removed from relevant segments.
No more outdataed lists or manual refreshes. Your marketing always targets the right people at the right moment, whether that's welcoming a new VIP, re-engaging a lapsed guest the day after they cross the 90-day threshold, or catching high-intent browsers before they book with a competitor.
Unified Guest Data
Every guest interaction—across every property, every channel, every touchpoint—flows into one complete profile. Booking history from your PMS, review sentiment from TripAdvisor and Google, email engagement, website behavior, amenity preferences, spending patterns, seasonal trends, and more.
No more toggling between systems or missing critical context. When you build a list, you're working with the full story of each guest's relationship with your brand. See who books direct versus through OTAs, which guests always upgrade, who responds to email versus SMS, and patterns that would be impossible to spot in siloed data.
Predictive Insights
Our AI doesn't just segment—it predicts. Machine learning models analyze thousands of guest behaviors to surface opportunities you'd never find manually. Identify guests with high churn risk before they book elsewhere. Spot emerging VIPs based on early spending velocity.
Discover hidden patterns like "guests who book spa services are 3x more likely to extend their stay" or "winter travelers from Chicago convert best on Tuesday mornings." Get proactive recommendations: "These 234 guests are statistically likely to book in the next 30 days—reach out now." Stop reacting to yesterday's data and start acting on tomorrow's opportunities.
One-Click Activation
Build a segment, activate a campaign—instantly. No CSV downloads, no manual uploads, no waiting. You don't neven need to push lists into things like Mailchimp or Sendgrid! Yada handles all the sending and campaign management infrastructure for you automatically.
Set up automated workflows where segments trigger campaigns automatically: when a guest enters your "90-Day Lapsed VIP" list, they immediately receive your win-back email sequence. Or turn a "High-Intent Browsers" segment into an SMS campaign in real time. Your marketing stack becomes an extension of your guest intelligence, not a separate workflow requiring constant manual bridging.
Turn data into action
Talk to a member of our team to get a free consult
We'll take a deep look at your data, what you've already got in your PMS, and put together a plan to quickly start enriching and activating that guest data and turning it into conversations, relationships, and revenue.
Seasonal Promotions
Send seasonal and promotional campaigns in seconds to the optimal audience, every single time. Don't spend weeks desinign and building, just select, click, and send.
Fill off-season calendar
Off season uncertainty is often one of the hardest things to influence, especially given the traditional reliance on OTAs. With yada, you can easily market to your whole guest database and see a 75% increase in off-season bookings with targeted promotions and offers.
Eliminate gap nights
Never again lose valuable Friday or Saturday nights. Target the most likely-to-book guests with gap night offers to minimize the probabilty of the most lucrative nights going unfilled.
Yada lists frequently asked questions
How does list building work?
You build lists using intuitive filters—but behind the scenes, our AI transforms your simple selections into sophisticated segmentation. Choose "high-value guests" and the AI automatically factors in lifetime value, booking frequency, property preferences, and seasonal patterns. Select "lapsed travelers" and it intelligently considers recency, historical booking cadence, and predicted return likelihood. What feels like basic filtering is actually leveraging complex data relationships, predictive models, and hospitality-specific intelligence to deliver precisely targeted lists that would take hours to build manually.
What happens when guest data changes?
Lists update automatically in real-time. When a guest books a new stay, their profile updates instantly and they're added to or removed from relevant segments. If you've built a "Guests who haven't booked in 6 months" list, someone who books today is immediately removed. Your segments are always current without any manual work.
Can I use complex criteria for list building?
Absolutely. You can combine multiple criteria like "guests from California who stayed at our Miami property in winter, spent over $3,000, booked direct, and left a 5-star review but haven't returned in 8 months." The AI handles the complexity while you just describe what you need. You can also save these segments as templates for future campaigns.
What data sources does yada pull from?
Yada unifies data from your Property Management System (PMS), booking channels (Airbnb, Booking.com, Vrbo), review platforms (TripAdvisor, Google, Yelp), your website, email engagement, payment history, and any other connected systems. This gives you one complete view of each guest across all touchpoints, properties, and channels.
Is my data secure and compliant?
Yes. Yada is built with GDPR and CCPA compliance at its core. All data is encrypted in transit and at rest. We provide granular consent management, automatic data retention policies, and easy guest data deletion. You maintain full control over your data, and we never share or sell guest information to third parties.
How long does it take to set up lists and segments?
nitial setup takes about 30 minutes to connect your data sources. Once connected, Yada begins syncing your guest data—typically complete within 24 hours depending on your database size. After that, you can start building segments immediately. Most users create their first campaign-ready list within minutes of setup completion
What makes Yada different from other CRM tools?
Yada is purpose-built for short-term rentals and hotels. Generic CRMs don't understand concepts like "shoulder season travelers," "direct booking guests," or "repeat winter visitors." Our AI speaks hospitality language and our integrations connect to the tools you actually use—PMS systems, OTAs, and channel managers. Plus, our predictive insights are trained specifically on hospitality booking patterns, not generic sales cycles.
Do I need marketing or technical skills to build and manage lists?
Not at all. The interface uses simple, intuitive filters anyone can understand—select a location, choose a date range, pick a spending threshold. The magic happens in the background where our AI applies sophisticated logic to those basic choices. You get enterprise-level segmentation without needing to understand the complex data science powering it. That said, power users can access advanced features like custom fields, multi-condition logic, and API access if desired.
How accurate are predictive analytics?
Our machine learning models are trained on millions of hospitality booking patterns and continuously improve as they learn from your specific guest data. Accuracy varies by prediction type, but on average, our churn risk predictions are 78% accurate, and our "likely to book" scores identify guests who convert at 4x the rate of random targeting. The more data you have, the more accurate predictions become.