Guest Data Platform, powered by AI

The Yada Guest Data Platform (GDP) unifies customer data and enables real-time activation for marketing, customer service, and analytics—and it’s built into the Yada marketing platform

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A complete guest story

Yada captures every click, reservation, and interaction—turning fragmented data into comprehensive, lifetime guest profiles.

  • Cross-functional clarity: All your teams have the same unified, real-time view of guest profiles and events.
  • Lifetime retention: Data you collect in Yada stays in Yada: no expiration dates.
  • Deeper insights: Centralize data to uncover patterns, predict behavior, and deliver engaging customer experiences. and marketing campaigns.

Predict, act, and win

Guest data helps you understand the past and predict the future. Know your guests deeply, anticipate their needs, and deliver campaigns that are sure to convert. With yada you can:

  • Identify and fill off-season calendar gaps.
  • Drive repeat bookings and direct revenue.
  • Personalize messages and campaigns based on guest behavior and predective analytics.
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Grow with confidence

Effortlessly scale with Yada—built to process massive guest data streams in real time, so you can deliver personalized experiences at every stage of the guest journey.

Ultra-reliable hospitality infrastructure: Purpose-built to handle peak travel surges, high-volume messaging, and multi-property operations—ensuring your SMS, email, and AI-driven responses are always delivered instantly.

Proactive performance intelligence: Monitor every campaign, workflow, and guest touchpoint with real-time insights and instant alerts—helping you catch issues early, optimize revenue, and keep your automations running flawlessly.

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Activate your guest data

Get a consult with a member of our team and turn your guest data into revenue today