The Short Term Rental and Hotel Marketing and Guest Relationship Platform

Yada is the AI-powered CRM built for Short Term Rentals and Hotels. Powered by its proprietary AI and a built-in data platform, Tada combines marketing automation, deep insights, and guest relationship management into one unified solution, making it easy for hospitality brands to know their guests and grow faster.

Meet our leadership team

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Djordje Spasic

Engineering Lead

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Alex Mackenzie

Co-Founder

In 2024, Yada's founders saw a frustrating pattern

Short-term rental operators and hotels were sitting on mountains of guest data but couldn't use it to personalize experiences or drive revenue.

The tech to unite data, analytics, and guest communication didn't exist. So they built it.

Today, property managers and hoteliers worldwide use Yada not just to fill rooms but to create lifelong guest relationships.

"At Yada, we've always believe that hospitality brands should be in charge of their own destinies. This means we believe - firmly - in building guest relationships. And doing so in a way that fosters better guest experiences and a genuine desier to travel again and again and again. We also believe that this starts with data. Your data. and that it should be easy. We help hospitality brands of all sizes unlock their full growth potential to build lifelong relationships with their guests. That's the promise and power of Yada"

—Petar Ojdrovic, Yada co-founder and CEO

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"Yada" (ידע) is Hebrew for "to know" — and knowing your guests is everything in hospitality. True hospitality isn't just about a bed and breakfast; it's about knowing your guests' preferences, remembering their anniversary trip, understanding when they like to check in. Yada helps you truly know your guests.

Petar Ojdrovic, Founder