The Short Term Rental and Hotel Marketing and Guest Relationship Platform

Yada is the AI-powered CRM built for Short Term Rentals and Hotels. Powered by its proprietary AI and a built-in data platform, Tada combines marketing automation, deep insights, and guest relationship management into one unified solution, making it easy for hospitality brands to know their guests and grow faster.

Meet our leadership team

Petar Ojdrovic

Petar Ojdrovic

Founder & CEO

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Steve Haase

Steve Haase

Co-Founder and CCO

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Joshua David

Sales Lead

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Djordje Spasic

Engineering Lead

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Alex Mackenzie

Co-Founder

In 2024, Yada's founders saw a frustrating pattern

Short-term rental operators and hotels were sitting on mountains of guest data but couldn't use it to personalize experiences or drive revenue.

The tech to unite data, analytics, and guest communication didn't exist. So they built it.

Today, property managers and hoteliers worldwide use Yada not just to fill rooms but to create lifelong guest relationships.

Hospitality operators have been getting a raw deal for too long. OTAs take 20% and keep your guests at arm's length. Legacy software is clunky, overpriced, and built by people who've never run a property. We started Yada because we believed operators deserved better—software that's actually good, that helps you own your guest relationships, and that treats your growth as the point. That's what we're building.

—Petar Ojdrovic, Yada co-founder and CEO

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"Yada" (ידע) is Hebrew for "to know" — and knowing your guests is everything in hospitality. True hospitality isn't just about a bed and breakfast; it's about knowing your guests' preferences, remembering their anniversary trip, understanding when they like to check in. Yada helps you truly know your guests.

Petar Ojdrovic, Founder