As a property manager, you have a lot on your plate. Managing multiple properties, ensuring property maintenance, and hiring quality staff can all be time-consuming and stressful. However, one of the biggest challenges property managers face is guest communication. This is where augmenting AI in your guest communication strategy can make a big difference in multiple ways.
Guest communication is essential to your business. Hospitality has changed in recent years and this isn’t all guests, but a whole lot expect to be served hand and foot in a matter of seconds. Guests want to know what to expect and they may have questions about what amenities are available, local attractions, transportation options, the best restaurants in the area, or just how to access the property. All of these questions can be time-consuming to answer, and it's important to respond promptly to ensure that guests have a positive experience.
This is where augmenting AI into your strategy can help. By using AI to handle routine questions and requests that you continuously receive, you can free up time and focus on real problems that guests might be having on a busy weekend or other aspects of your business.
By automating these tasks, you can reduce the time and effort required to communicate with guests. Not only are you going to have more time all around you’re going to decrease the time to engage with your guests, which makes a difference whether that be at the inquiry stage or during the stay. Always responding to guests in a timely manner is going to help you increase bookings and improve reviews which also lead to rebookings.
Of course, it's important to remember that AI is not a replacement for human communication. Guests still want to interact with a real person when there are problems or concerns during or before a stay. However, by using AI to handle routine tasks, you can ensure you always have time to deal with these scenarios as soon as they come up.
Takeaway - property managers face a variety of challenges, including guest communication, property maintenance, quality cleaning crews, hiring and maintaining quality staff, etc. While AI cannot solve all of these problems, it can certainly help with automating and improving guest communication.
