Yada Results · Updated Q2 2026

Results that show how repeat guests power direct booking growth.

Results that show how repeat guests power direct booking growth.

Results that show how repeat guests power direct booking growth.

Results that show how repeat guests power direct booking growth.

4,496

4,496

direct bookings

9.9%

9.9%

of all bookings

37.7%

37.7%

from repeat guests

$358K+

$358K+

Yada-attributed direct value

These results reflect 62,982 distinct bookings across active Yada customer workspaces in the current reporting period. Direct bookings are material, repeat guests power more than one in three, and consistent engagement is connected to measurable booking value.

These results reflect 62,982 distinct bookings across active Yada customer workspaces in the current reporting period. Direct bookings are material, repeat guests power more than one in three, and consistent engagement is connected to measurable booking value.

The results

Every result below counts a confirmed booking once, using its unique booking ID.

Direct booking growth is already a meaningful revenue channel.

Direct booking growth is already a meaningful revenue channel.

Yada customers recorded 4,496 direct bookings and at least $6.3 million in direct booking value in the current reporting period. Nearly one in ten was direct.

Three takeaways

The clearest findings are also the most actionable.

The clearest findings are also the most actionable.

The data points to a simple growth system: treat direct bookings as a core channel, make the guest database work harder, and keep relevant engagement running between stays.

01

Direct bookings are material

The cohort generated 4,496 direct bookings in the current reporting period, representing 9.9% of all bookings.

02

The guest database is a revenue asset

Repeat guests produced 1,695 direct bookings, or 37.7% of the direct total.

03

Consistent engagement creates measurable outcomes

Yada-attributed engagement was linked to 170 distinct direct bookings and more than $358,000 in recorded value.

CUSTOMER RESULTS

Direct booking performance by customer.

Add new reporting periods to Customer Results and this view stays current—no new quarterly CMS collection required.

Customer

Period

Direct bookings

Direct rate

Repeat share

Yada touch rate

Customer A

Q2 2026

558

7.5%

21.9%

0%

Customer B

Q2 2026

568

10.2%

10.9%

1.6%

Customer C

Q2 2026

64

2%

53.1%

21.9%

Customer D

Q2 2026

97

3.1%

51.5%

18.6%

Customer E

Q2 2026

441

10%

80.3%

0.5%

Customer F

Q2 2026

74

3.3%

20.3%

5.4%

Customer G

Q2 2026

172

4.9%

13.4%

1.2%

Customer H

Q2 2026

57

3.1%

5.3%

5.3%

Customer I

Q2 2026

42

1.4%

28.6%

0%

Customer J

Q2 2026

100

7.7%

27%

0%

Methodology

These results cover active Yada customer workspaces with both confirmed booking activity and successful Yada engagement during the reporting period. Direct booking rate uses bookings with an identifiable direct or OTA source. Repeat bookings come from guests with an earlier confirmed or reserved stay at the same operator. Recorded value uses booking data available in the connected property management system. Yada-attributed results count each confirmed direct booking once, even when several engagement records are connected to it.