Yada now reads what guests write and tags them with who they are and what they need, so you can reach pet owners, families or skiers without building lists by hand.
50 tags in six groups: travel party (pets, kids, large groups), occasion (honeymoon, anniversary, birthday), trip purpose (remote work, ski, golf, events), needs (accessibility, early check-in, parking), guest profile (local, price-sensitive, wants to come back) and risk (complaints, damage, do not rent)
Tags come from guest messages on every channel, plus stays and reviews. Promo blasts and STOP replies are ignored
Build lists with “has tag” or “doesn’t have tag”, filter the contacts table by tag, or ask the AI list builder for “pet owners”
Remove a wrong tag from the contact page and Yada won’t add it again. See every tag and how many guests have it under Settings → Marketing → Guest tags