Email is still a valuable channel, but the reality is that most of your messages never get opened. A typical email campaign delivers a twenty to twenty-five percent open rate with a two to five percent click-through rate. That means the vast majority of your audience isn't seeing your offers, and even fewer are taking action.
The problem isn't your content. It's the medium. Email inboxes are crowded, and the default behavior is to delete everything unless something really stands out. Even when guests do open your email, they're often skimming quickly and moving on.
Phone-based messaging flips that dynamic. Messages sent to a guest's phone have a ninety-eight percent open rate because the default behavior is to read everything unless you know you can delete it. That's a fundamentally different level of engagement.
But traditional SMS has its own challenges. Guests are cautious about clicking links in plain text messages because there's no branding, no visual trust signals, just a URL. That's where Rich Communication Services (RCS) comes in. RCS brings the branded experience directly into the message thread, with your logo, verified check marks, high-resolution images, and tapable buttons.
The result is a click-through rate that's five to ten times higher than email or SMS. Guests see your branding, trust the message, and engage with the content. Whether you're promoting a loyalty offer, inviting guests to rebook, or driving social follows, RCS delivers the engagement that email can't match.
Email still has its place in your marketing stack, especially for broad campaigns where you need to reach thousands of guests at once. But for high-impact moments where engagement really matters, phone-based messaging with RCS is the upgrade you've been waiting for. Discover more about the messaging upgrade nobody told you about.
Topics: question=Why do my email campaigns have low click-through rates? • intent=marketing and distribution
