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How to write the best possible FAQ for your short term rental.

An FAQ, or Frequently Asked Questions, section is an essential component of any website. It serves as a repository of information that addresses the most common queries that customers or visitors may have. This page can be a dedicated section on your website, a comprehensive internal knowledge base, or a collection of pre-written responses that can be used to respond quickly to customer queries. By providing well-crafted and concise answers to common questions, you can reduce the number of inquiries directed to your company's support team and enhance the overall user experience. Having an FAQ is a great way to demonstrate your company's commitment to customer service and keep your visitors informed.

While there's no strict formatting rule for your FAQ, it's crucial that the information it holds is both pertinent and detailed. Essentially, your FAQ should be a one-stop-shop for guests seeking answers - make sure it's as comprehensive as possible.



Importantly, an FAQ can be a big source of information for the AI!

But we'll get to that in a second. For now, let's focus on how to craft the best possible FAQ.


1. Break it up into sections

Breaking your FAQ up into sections not only makes it easy to read and navigate, but it also helps to group related questions together. For example, you could have a section dedicated to shipping and delivery, another for returns and refunds, and so on. This not only helps your visitors find the information they need quickly, but it also gives them a sense of structure and organization. By breaking up your FAQ into sections, you can also ensure that your responses are concise and focused, making them easier for your customers to absorb and understand. So, take the time to think about the most common questions your customers ask and organize them into logical sections to create an FAQ that's both user-friendly and informative.


Here are some of the sections we recommend having (in no particular order)

  • General
  • Reservations and Cancellations
  • Rooms, Rates, and Availability
  • Amenities and Facilities
  • Meetings and Events
  • Location and Local Recommendations
  • Dining Options and Restaurants
  • Spa, Pool, and Leisure


2.  Make it Actionable

When creating an FAQ page for your short term rental business, it's important to remember that the ultimate goal is to provide a quick solution to any issues or queries your guests may have. Therefore, ensure that each response is actionable and provides a clear path to resolution. This means including links to relevant pages or resources, offering step-by-step instructions where necessary, and providing contact information for further assistance if needed. By making your FAQ page as comprehensive and user-friendly as possible, you can reduce the workload on your support team and improve the overall guest experience. Remember, the more helpful and informative your FAQ page is, the more likely your guests are to recommend your business to others.


3. Paste it into the AI knowledge base

When you plug your FAQ into the AI knowledge base, you unlock a world of possibilities for your short term rental business. The AI technology can analyze the language and context of each guest's question and provide personalized and accurate responses in real-time. This means that your guests can receive immediate assistance, even outside of business hours, without having to wait for a response from your support team. Not only does this improve the efficiency of your customer service, but it also enhances the overall guest experience by providing convenient and helpful solutions to their inquiries. By harnessing the power of Listing AI or Widget AI, you can streamline your operations and free up valuable resources to focus on other areas of your business. So don't wait any longer, plug in your FAQ today and start enjoying the benefits of AI-powered customer service!


4. Use these AWESOME FAQ's as an inspiration 🎉🎉

We'll go into far more detail in future blog posts, but for now, take a look at these amazing FAQ pages, and especially the content they have as inspiration


IM Hotel

IM Hotel FAQ



Boston Park Plaza

Boston Park Plaza FAQ


We hope that you find this brief FAQ guide useful. Stay tuned for our detailed breakdown of our favorite hospitality FAQ pages!