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International Messaging in Yada: When to Use SMS vs WhatsApp
Guest communication preferences vary by country. In some markets, especially outside the U.S. and Canada, WhatsApp may be more effective than SMS for guest messaging and remarketing.
When SMS works well
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U.S. and Canada guest bases
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guests with standard mobile numbers that support texting
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broad outbound text campaigns where SMS is already enabled
When WhatsApp may be a better fit
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guests in Mexico, Latin America, or Europe
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international guest bases
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guests who already communicate with you through WhatsApp
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cases where SMS delivery is unreliable or unavailable
Why this matters
If your guest base is outside the US and Canada, the best marketing message in the world still will not perform if it reaches the wrong channel.
Recommended approach
If you know a large share of your guests use WhatsApp, plan to activate WhatsApp sending in Yada as soon as it becomes available for your account.