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How to Use Signals in Yada

Signals helps you reconnect with past guests using personalized, AI-generated outreach based on stay history, booking timing, and guest behavior. Unlike a broad campaign, Signals focuses on timely, one-to-one or small-batch opportunities that are more likely to convert.

What Signals does

Signals reviews your guest and stay data and suggests personalized outreach for guests who may be ready to book again, return during a seasonal window, or respond to a targeted follow-up.

How to access Signals

From the left-hand menu, click Marketing, then select Signals.

How to review and send a Signal

  1. Open Signals.

  2. Review the suggested opportunity.

  3. Click Accept to open the generated message.

  4. Review the content and make any edits you want.

  5. Choose the channel:

    1. SMS for a text message

    2. Email for an HTML email version

  6. Click Accept and Send.

How Daily Review works

If you want to review multiple Signals at once, use Daily Review in the top-right corner of the Signals screen. This lets you quickly work through the day’s recommended messages in one place.

Signals vs. Campaigns vs. Journeys

  • Signals: targeted, timely outreach based on guest behavior and booking patterns

  • Campaigns: one-to-many sends, such as monthly SMS or email blasts

  • Journeys: automated messages triggered by an event or timing rule, such as post-checkout or pre-stay upsells

Tips for best results

  • Start by reviewing a few Signals manually

  • Edit as needed so messages sound like your brand

  • Use email when a guest does not have a textable number or when a richer message is helpful

  • Use Daily Review when you want a fast workflow for sending several high-fit messages

If a message cannot be sent

A message may fail if:

  • the contact does not have a valid phone number or email

  • the channel is not enabled

  • the sending provider has an issue

  • the number is international and not supported by your current sending setup

If this happens, check the guest contact record, confirm your sending channel is connected, and contact Yada support at team@yada.ai if the issue continues.

Coming soon:

If your guests use WhatsApp heavily, Signals will also become much more powerful for international outreach once WhatsApp sending is enabled on your account.