How Campaigns Work in Yada

What Campaigns is best for

• monthly guest re-engagement

• seasonal promotions

• reminders and referral pushes

• broader direct booking messaging

How Campaigns differs from Signals and Journeys

• Campaigns are broad sends

• Signals are targeted recommendations

• Journeys are automated sequences based on timing or events

What you’ll see in Campaigns

• previous sends

• send counts

• clicks and engagement

• upcoming draft campaigns waiting for approval or editing

Recommended workflow

Each month:

1. create or review any draft campaigns

2. edit if needed

3. approve or schedule

4. send one each month