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Key Takeaways
The Challenge:
- Lost leads due to inconsistent follow-up
- Limited team resources for manual outreach
- Poor ROI on customer acquisition costs
- Need for automated communication systems
The Solution:
- Implemented Yada's web bot and automation platform
- Deployed win-back campaigns for lost leads
- Integrated SMS marketing with OpenPhone/Quo
- Partnered with Yada team for customized workflows
The Results:
- 10x return on initial investment
- Recovered previously lost clients through automated follow-up
- Tens of thousands of dollars in repeat bookings from SMS campaigns
- Consistent client communication without additional team resources
- Established foundation for unlimited growth potential
The Challenge: Lost Opportunities and Missing Follow-ups
For Luxury Vacation Stays, a growing vacation rental company, the problem was painfully clear. Potential clients would enter through various channels—direct advertising, social media campaigns, and third-party platforms—but too often, these valuable leads would slip through the cracks.
"We have clients that come into our sphere and a lot of times those clients, we lose them," explains Tristan Tuchow, founder of Luxury Vacation Stays. "We don't follow up with them, they don't follow up with us."
As a smaller operation without a full sales team, every lead mattered. The cost of customer acquisition through their direct advertising channels made each lost opportunity sting even more. Without proper follow-up systems, their return on investment was suffering, and they knew something had to change.
Finding the Solution: Beyond Just a Website Chatbot
The search for a solution began with a simple need: implementing a web bot for their website. "In all honesty, it was the website chatbot," Tristan shares about their initial discovery of Yada. "That's how I found Yada, I was looking to implement a web bot for my website, and at the time I hadn't had one."
But as she explored the platform, Tristan quickly realized Yada offered far more than just automated chat. "I realized that beyond the web bot, Yada was able to offer a lot of other avenues to basically close clients."
What truly set Yada apart wasn't just the technology—it was the partnership approach. "I think it was the ease of working with the Yada team. I believe that, in this space, you need to partner with the companies that you integrate with," Tristan explains. "You want a partnership where they're going to work with you and be flexible with what the needs are that you have, listen to what you need and then be able to deliver."
The confidence in moving forward came from feeling understood. "I felt very comfortable that Yada understood what my mission was and that Yada was gonna do everything that they could to partner in on that mission for success."
The Turning Point: Automation That Actually Works
The moment everything clicked came with the implementation of win-back campaigns. "I think probably the biggest moment was when we did implement the win back campaigns, where that workflow was now sending messages to clients that we may have lost," she recalls.
These automated workflows began recovering clients that would have otherwise been lost forever. "That automation ended up having clients come back to us where if we weren't doing that through automation and we forgot to do that manually, then we would have lost those clients potentially. And then when we saw people booking, that was great."
Building a Better System: From Google Voice to Integrated Marketing
Previously, Luxury Vacation Stays had been using Google Voice to communicate with clients—a system that wasn't robust enough for their growing needs. Following Yada's recommendation, they transitioned to OpenPhone (now Quo), which proved to be a game changer.
"We were able to utilize one of our numbers with Quo, and market through Yada," they explain. This integration enabled sophisticated SMS marketing campaigns that had been impossible before.
"We were doing all of our marketing, kind of manually through SMS up until this point, and so that really was a game changer for us."
Real Results: Winning Back Clients and Driving Repeat Bookings
The proof came quickly in the form of recovered revenue and repeat bookings. "We've won a number of clients that have come back to us that we had originally lost or could have lost," Tristan reports. "And they've ended up booking with us just because of the communication through the Yada platform."
The SMS marketing campaigns delivered particularly impressive results, generating over $75,000 in repeat bookings in one quarter alone. "Those marketing campaigns that we were able to utilize enabled us to bring back clients that had booked with us previously. So we created our repeat bookings that we normally would not have done."
Return on Investment: Paid Back Tenfold
For a company watching every dollar of customer acquisition cost, the results spoke for themselves. "The initial investment that I made, I've been paid back tenfold already," Tristan shares.
The impact went beyond just recovered revenue. By ensuring consistent follow-up with direct clients coming through their advertising channels, they finally achieved a strong return on their acquisition costs. No longer were valuable leads falling through the cracks due to manual processes and forgotten follow-ups.
Looking Ahead: The Sky Is the Limit
When asked what the next year looks like with Yada in place, the enthusiasm is clear: "The sky is the limit. I am very excited."
For property management leaders considering similar solutions, Tristan's recommendation is straightforward: "If you're onboarding a website chatbot, if you're looking to do SMS or email marketing, if you're looking for a company that's going to partner with you for the long haul, and make sure that they are doing everything that they can towards the success of your business and gaining those repeat clients—I think that it's a no brainer to use Yada."
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