How Long Should It Take to Send a Marketing Campaign to Past Guests?

If it takes more than a couple of minutes to go from the idea of reaching out to a segment of past guests to actually sending the message, your system is working against you. That small amount of friction is enough to stop you from doing it at all.

A well-automated marketing setup should let you pull guest data, create relevant content for segmented lists, send that content via email or SMS, and track conversions without scratching your head or switching between platforms. The entire flow should feel seamless. If at any point you're frustrated, manually transferring information, or piecing together data from multiple sources, the automation isn't working.

Before purpose-built tools existed for short-term rental operators, sending a single personalized SMS could take four to ten clicks. You'd need to find the contact, check their review, note when and where they stayed, locate their phone number, copy it into a texting platform, draft a message, and hit send. That's not scalable, and it's certainly not automated.

The goal is to remove every roadblock between your intention and execution. If you want to send a win-back campaign to guests who stayed last summer, that should take minutes, not hours. If you want to thank five-star reviewers with a discount code for their next stay, the system should make it effortless. This is the kind of above-the-line automation that drives growth, not just efficiency.

When marketing is this easy, you'll actually do it. And when you do it consistently, you'll see the results in repeat bookings, filled calendars, and direct revenue.

Topics: question=How long should it take to send a marketing campaign to past guests? • intent=marketing efficiency