COVID-19 Cheat Sheet
Over the past few weeks, we’ve had tons… and I mean tons of conversations with our users about the impact which Coronavirus is going to have on their AirBnB’s. In these conversations, we’ve frequently discussed mitigation strategies, how best to push through this crisis, and what resources are needed if guests are still booking your rentals.
First off, it’s very important to recognize the fact that everyone in hospitality - each AirBnB, vacation rental, boutique hotel, or larger establishment is suffering. As are all the companies which provide services and products for all of these rooms and rentals. This is a temporary scenario, and our whole industry is going to bounce back once this is over.
If you decide to stick it out and not abandon your Short Term Rental or AirBnB business, you’ll find that once this clears up, there’s going to be less competition, and a huge demand for vacations, and especially business travel as the global economy picks up.
That being said, there are still people who really need a place to stay. Tons of students all across the united states are stranded with nowhere to go. Doctors need a place to quarantine themselves to protect their families, as do nurses and other medical / first line of defense persons. Last but not least, plenty of people who have underlying conditions are choosing to distance themselves and minimize the risk of getting sick.
We’ve put together a few recommendations and suggestions which should help you through these challenging times.
The most important thing you can do to your listing right now is to NOT mention coronavirus. Everyone knows it’s a thing. By mentioning it in your listing, even to say that your rental is perfect for people who are impacted by it is inevitably going to create an association between your listing and coronavirus.
Right now, competition is incredibly high. You need to be showcasing how clean your unit is, and how much you’re committed to keeping incredibly high hygienic standards. Take pictures (if you don’t already have them) showcasing how clean and put together your rental is. Show off pictures of cleaners, and cleaning supplies.
If you don’t already have amazing pictures for your rental or AirBnB, now is the time to take them. Check here for a guide on how to take great pictures for your AirBnB. Take advantage of the newly available time to stage your rental, find the perfect lighting, and capture it in the most appealing way possible.
Any features your rental might have which apply to COVID (location, parking, isolation from other apartments, people, etc.) should be front and center. Whatever your rental has which is relevant to the current situation should be marketed and used to attract more guests.
Communicate with guests (in the listing and when you’re messaging with them) that you’ve been implementing far more stringent cleaning procedures reassures them that they’re going to be safe.
Social distancing is absolutely key. No matter how many guests you’re planning on hosting in the next month or two, the need to move all interactions online is going to be required.
Have answers to COVID-19 questions ready. Prepare links to CDC pages, WHO pages, and local government pages. It’s better to redirect guests to official best practices - the information that these pages have will always be up-to-date and accurate. We’ll have these links live on our COVID resource page, so be sure to check them out!