Home Team Vacation Rentals, a leading short-term rental operator, was facing a familiar problem: too much dependence on Airbnb and Vrbo.
While OTAs filled calendars, they also kept guest relationships — and data — locked away. Without that data, Home Team couldn’t nurture past guests or drive repeat bookings directly.
They needed a way to speak directly to guests again — to create personal, one-to-one conversations that filled their properties on demand.
Home Team partnered with Yada, the guest marketing platform built for short-term rentals, to launch an outbound SMS campaign targeting past guests and recent inquiries.
Instead of waiting for Airbnb’s algorithm, they took action — sending personalized text messages that felt like a friendly follow-up from a local host, not a blast from a marketing system.
Each message included:
Personalized stay references (“We’d love to host you again at the lake this fall”)
Clear, conversational CTAs (“Would you like to reserve your favorite home again this year?”)
Real replies that opened booking conversations inside Yada’s CRM
The campaign ran for 8 days, with automation handling delivery and response tracking.
The numbers were remarkable — especially for a single outbound SMS campaign:
| Metric | Result |
|---|---|
| Messages Sent | 2,500 |
| Opportunities Created | 68 |
| Bookings Converted | 9 |
| Direct Booking Revenue | $22,614 |
| Campaign Duration | 8 days |
Each message cost pennies. Each conversation was personal. And together, they drove tens of thousands of dollars in direct revenue — zero commissions, zero OTA fees.
Speed – SMS creates instant engagement; most guests replied within hours.
Trust – Messages came from a known brand they’d stayed with before.
Simplicity – No logins, no friction — just a quick conversation and a booking link.
Data Ownership – Every reply, every stay, and every dollar flowed back into Yada’s CRM — not Airbnb’s.
“Your past guests are your cheapest source of revenue. Outbound guest marketing turns them into repeat customers — without paying 15% to an OTA.”
— Alex Mackenzie, Top Shelf Vacation Rentals
Home Team’s campaign proved one simple truth:
The future of hospitality belongs to operators who own their guest communication.
With Yada, outbound SMS becomes a revenue engine — not just a messaging tool.
It’s how modern hospitality brands:
Fill slow weeks fast
Drive repeat bookings
Build guest loyalty
Break free from OTA dependency
8 days. 2,500 texts. 68 conversations. 9 bookings. $22,614 earned.
All through direct, personal guest messaging.